Terms & Conditions

1. Introduction

These Terms and Conditions (“Terms”) govern your use of this website and any services provided by Ignition Advisory Ltd (“we”, “us”, “our”).

By accessing our website or engaging our services, you agree to be bound by these Terms.

2. Company Information

Company Name: Ignition Advisory Ltd
Registered in: England and Wales

3. Services

Ignition Advisory provides consultancy and technology services, including but not limited to:

• Business strategy and growth advisory
• Marketing, sales, and revenue optimisation
• Operational improvement and transformation
• Technology advisory and digital transformation
• Cloud, AI, and software development
• CRM design, development, and integration

All services are tailored and may be subject to separate written agreements.

4. Engagement & Contracts

• Services may require a formal proposal, statement of work (SOW), or agreement
• Specific deliverables, timelines, and fees will be outlined in writing
• In case of conflict, the signed agreement will take precedence over these Terms

5. Fees & Payment

• Fees are agreed in advance and invoiced as per contract terms
• Payment is due within [7/14/30] days unless otherwise stated
• Late payments may incur interest under the Late Payment of Commercial Debts (Interest) Act 1998
• We reserve the right to suspend services for non-payment

6. Client Responsibilities

Clients agree to:

• Provide accurate and timely information
• Cooperate with reasonable requests
• Ensure internal approvals where required

Delays caused by the client may impact delivery timelines.

We may accept and make payments using digital assets, including but not limited to stablecoins such as USDT (Tether) and USDC (USD Coin), subject to prior agreement with the client.

Where digital assets are used:

• Payment obligations are considered fulfilled once the agreed amount has been received in full to the designated wallet address
• Clients are responsible for ensuring accuracy of wallet addresses and transaction details
• All blockchain transaction fees (“gas fees”) are the responsibility of the payer unless otherwise agreed
• Due to the nature of blockchain transactions, payments are irreversible once confirmed
• Ignition Advisory is not responsible for losses arising from incorrect wallet addresses, network selection errors, or third-party wallet/exchange failures

Valuation & Volatility

• Unless otherwise agreed, invoices will be denominated in GBP or USD
• The equivalent value in digital assets will be calculated at the time of payment using a widely recognised market rate
• Any fluctuation in value prior to payment is the responsibility of the client

Compliance

Clients are responsible for ensuring that their use of digital assets complies with all applicable laws, regulations, and tax obligations in their jurisdiction.

We reserve the right to refuse or request alternative payment methods where required for regulatory or compliance reasons.

7. Intellectual Property

7.1 Pre-Existing IP

Each party retains ownership of its pre-existing intellectual property.

7.2 Developed Work

• Upon full payment, clients are granted a licence (or ownership if agreed) to use deliverables
• Ignition Advisory retains the right to reuse non-confidential frameworks, methods, and know-how

7.3 Technology Solutions

For custom-built software, AI systems, or CRM platforms:

• Licensing, ownership, and usage rights will be defined in the project agreement
• Third-party tools or APIs remain subject to their respective licences

8. Confidentiality

Both parties agree to:

• Keep confidential information secure
• Not disclose information without consent

This obligation survives termination.

9. Data Protection

We process personal data in accordance with:

• UK GDPR
• Data Protection Act 2018

Where applicable:

• We may act as a data processor on behalf of clients
• A Data Processing Agreement (DPA) may be provided

10. Technology & AI Disclaimer

• AI and automated systems are provided on a best-effort basis
• Outputs may not always be accurate or complete
• Clients are responsible for reviewing outputs before relying on them

We do not guarantee specific outcomes from AI or automated systems.

11. Limitation of Liability

To the fullest extent permitted by law:

• We are not liable for indirect, incidental, or consequential losses
• We do not guarantee business, financial, or operational outcomes
• Our total liability is limited to the fees paid for the relevant services

Nothing in these Terms limits liability for:

• Death or personal injury caused by negligence
• Fraud or fraudulent misrepresentation

12. Warranties & Disclaimers

• Services are provided with reasonable skill and care
• We do not guarantee uninterrupted or error-free services
• Advice is based on information available at the time

13. Third-Party Services

We may use or recommend third-party tools, platforms, or providers.

We are not responsible for:

• Their performance
• Their availability
• Any losses arising from their use

14. Termination

We may terminate or suspend services if:

• Terms are breached
• Payment obligations are not met

Either party may terminate with written notice as agreed in contracts.

15. Force Majeure

We are not liable for failure or delay due to events beyond our control, including:

• Natural disasters
• Cyber incidents
• Government actions
• Infrastructure failures

16. Changes to Terms

We may update these Terms at any time.

Updated versions will be published on this page.

17. Governing Law

These Terms are governed by the laws of England and Wales.

Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

18. Contact

Ignition Advisory Ltd
Email: info@ignitionadvisory.co.uk